Empowering Your Child’s Future

The Junior Entrepreneur Programme (JEP) was created to allow every primary school pupil in Ireland the opportunity to embrace entrepreneurship as part of their formative education.


Thinking Like and Entrepreneur

JEP departs from traditional teaching, allowing the teachers become facilitators, letting pupils think freely and understand what entrepreneurship really means. Children use their creativity to come up with individual business ideas, they come together as a class to choose one idea and then work as a team to turn the idea into reality over a 12-16 week period. They meet with a local entrepreneur to hear their story and ask questions. Many children have expressed surprise that such exciting enterprises are on their doorsteps. Their questions and reports on these visits reveal incisive questions and deep understanding of important activity in their locality.


Learning New Skills

Pupils carry out market research to test and refine their project idea before moving on to the next step. Then the really great personal development work starts; pupils identify their unique strengths and talents and work out how they can best contribute to the business. They pupils break into five teams: Finance, Marketing, Design & Production, Sales and Storytelling. Before going on to make and sell their product. They invest a small amount of their own money, which they hope to recoup with a profit. They calculate their estimated costs and sales, which they compare with their actual results at the end of the programme. The programme culminates in the school show case day, when the learning, hard work and creativity together and family, the rest of the school and the wider community are invited to enjoy the results.


The Benefits

The programme is structured to facilitate every child’s participation throughout the process. There are many different forms of intelligence and creativity and through JEP many children become more aware of their own unique skills and talents for the first time and find a way to shine. In addition to covering core aspects of the curriculum in a novel and engaging way, teachers have reported marked developments in confidence, team building, communications and independence in children who have participated.


JEP is privately funded and operated and the Programme is provided at no cost to the school or pupils.

Jason Giatrakis a pupilg at St. Andrews College Junior School, Booterstown, Dublin pictured with 'Go Chalk' - blackboards for sketching and notes,  the result of a project undertaken by their class in the Junior Entrepreneur Programme, supported by their teacher Angela Westbrook. The Go Chalk boards were sold netting the young pupils €315 in profit. Pupils in the class undertook every part of the project from market research to finance, production, design and sales - and each made a personal investment in the venture. The St. Andrews pupils are among 10,000 around Ireland currently participating in JEP, a not for profit initiative led by Entrepreneur Jerry Kennelly. The programme is supported in South Dublin by Niall Norton and Joe Hogan.